Social media has become a powerful tool to get yourself or your product out in the world. Sometimes we can get lost in how to use our social media power. If don't understand how to connected or even when to connect with your "fan base" you can get lost in a social media black hole. … Continue reading Planning Your Social Media →

A customer wants, need, and expectations are all different from one person to another. Customer service is one of the best ways to differentiate people’s companies from other marketplaces/businesses. Research shows that 93% of customers are likely to make repeat purchases with companies who offer excellent customer service. Customer experiences are always based off their … Continue reading Importance of Customer Service on Social Media & In Person →

I love being creative. Coming up with an idea and dreaming about where it could lead is exhilarating, exciting and pushes me towards more creativity. But if all I ever do is come up with a bunch of ideas, that’s all they will ever be. Ideas that sit on a piece of paper or digital … Continue reading Creatives Can Be Planners Too →

I cannot pass up a good "Twilight Zone" reference. As with many technological advents, updates to customer service have solved many problems while creating several new ones---like the proverbial balloon that gets compressed in one area, only to expand in another. Have the trade-offs been succcessful or worthwhile? Good customer service is expensive, and should … Continue reading To (Digitally) Serve Man →

Why use Facebook Video Ads? Is a good practice to use Facebook Video Ads because this can be an efficient way to stand out among the stillness of the Newsfeed. When people scroll on Facebook, must be a way to capture their attention. By using videos, you can get people attention, and this can turn … Continue reading Set your metrics in motion with Facebook Video Ads →

I could open up my personal email right now and this is what you would see…. Over 100 unread emails. I can tell you that most of the emails are going to be emails that I have signed up for on the marketing list. Now just because I do not read all of them doesn’t … Continue reading Email Marketing: Is it getting the job done? →

Nowadays, it'd be pretty surprising to see someone who doesn't have some sort of social media presence online. Nearly everyone who has a phone or laptop has delved into an online chatroom with friends, or has watched a "How-To" video at some point in their life. Social media is an incredibly vast concept that covers … Continue reading How Important is it to you? →

Big Companies Using Super Bowl Ads:  “TOUCHDOWN! WHHOOOO!” my Dad yells from the living room. I peek over to see that his favorite team had just made a touchdown during the super bowl game. Shortly after, the game is interrupted by a couple ads. Coca-cola, State Farm, M&M’s, etc. These brands are well-known by all super bowl fans, why do they need to spend so much on one advertisement? Amy Avery, a winning super bowl … Continue reading Small Businesses Scoring Big Touchdowns →

Social Selling- Leveraging your professional brand to fill your pipeline with the right people, insights, and relationships.Koka Sexton, Sr. Social Marketing Manager LinkedIn Why LinkedIn? What is the importance of using this platform? LinkedIn is a great tool, probably currently the best out there, to help you to land a job, network with like-minded individuals, … Continue reading Build. Search. Grow. LinkedIn →

https://www.tutorialspoint.com/why-has-social-media-become-an-integral-part-of-life   It’s hard to believe there was a time with out social media. The only way a person is now identified is by their social media profiles.  Any time someone wants to know anything about someone all they have to do is google that person.  Every single one of their profiles will appear, also those that have the same name.  But … Continue reading Who are you with out Social Media? →