I feel like we grow up hearing the words, "the customer is always right" How true is that statement? Is the customer right if it is breaking company policy or causing you to lose money? Policies are in place for a reason. If you paid with a credit card, and want cash back when you … Continue reading Is the customer always right? →

We have all had complaints in a store, or with an online service and of course, they offer customer service, sometimes not competent customer service, but customer service nonetheless. Customer service comes either in person, a representative in a cubicle somewhere in the world, or now, someone working for the social media page of a … Continue reading Customer Service →

Influencer marketing is a way to grow your brand through inbound marketing. Unlike outbound marketing, inbound marketing are the things you actually search for, such as blogging, a transcript from a public speaker or word of mouth reviews for example. Outbound marketing are things that people usually don’t want to see, such as pop up … Continue reading Inbound and Influencing →

“I’d buy that for a dollar!” I forget what movie that was from but it came to mind when thinking about what we spend money on (especially in the marketing world.) It might just be me and my need to relate all things when it comes to advertising but I know I’ve seen ads and … Continue reading DC: the mighty Dollar and Content series. →

So I don’t know about any of you but just the sound of the word Audit makes me cringe a little. It’s one of those necessities that pick apart all the work you’ve already done but ultimately creates great perspective and can be quite helpful in the long run when done with care. In social … Continue reading Help yourself to some Audits, and don’t forget the Metrics →