Customer Service is an important part in making a business run successfully. It is important for companies to have a support team that is able to reach out to their customers to form a friendly relationship to help improve the company status. It is even more important for the support team to venture out to … Continue reading Importance of Customer Service on Social Media. →

CTA refers to "Call To Action". Companies need a way to "Push" information out to customers. Also known as "Company to Consumers". Most CTA's in the past were to design for "Consumers to Company", but now firms ask consumers to post reactions to their TV ads on Social Media. "Strategic thinking concerning social media marketing, … Continue reading Cost, Planning, Targeting →

There is always going to be good and bad sides to customer service. The largest factor in all of it, isn't the employees, or even the company itself, but the customers. With customers constantly making reviews, posting about somewhere they have been and how the service was for all of their friends and family to … Continue reading Costumer Service: The Good and The Bad →

This week, I found myself particularly interested in the topic of designing content for social media communications, so I wanted to reflect on what I learned. I think it is important to define, specifically what we are looking at to be able to substantially reflect and apply to your business or in your life. Today, … Continue reading Content Marketing: Beneficiality, Developing Strategy, and Mitigating Risks →

"Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms." Simon Mainwaring Branding is one of the most important parts of any business. An effective strategy that gives you an edge in increasingly competitive markets. Making a brand can be difficult and time consuming. For … Continue reading Designing Content for Social Media →

If there’s one aspect that interests me about social media marketing, it’s the content creation. Since I’m perusing a career in/have great intertest in graphic design, I felt that the process of making the posts that people are going to see and the thought process behind what to post was quite interesting. Though most of … Continue reading Content: The Dos and Don’t Dos →

What do I mean by change to stay the same? In the world of social media and creating content for your organization, there is a certain degree of flexibility and understanding that is required to maintain a consistent brand and online presense. In our Chapter 6 expert session, Adelyn Biedenbach gives the basic overview of … Continue reading Change to Stay the Same →

The digital era in which we live is revolutionizing almost every area of life. From the way we shop, to the way we communicate, to the way we watch television, to the way we date even, our fondness for our mobile devices and our unlimited access to the World Wide Web is transforming our very … Continue reading Why Good Customer Service Matters (And How to Achieve It) →