One of the biggest games on the sports landscape is obviously the Super Bowl.  The trend of television viewership has gone down. I have included a  link to a graph that can be found at https://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/  Some might blame the controversy of the NFC Championship game, that the Saints instead of the Rams should have … Continue reading Social Media Marketing and Sports →

I strongly believe that value based marketing is key - providing content that is of value to your customers is what will get you to stand out among the rest. I love this idea, and I see a lot of really awesome marketing companies killing the game with providing content that is of value, getting … Continue reading VALUE > →

Building a Brand. Your brand is what you are known for and it's what attracts new and existing customers to your product/service so when your putting content out on to social media you need to consider what content is going to bring in positive attention to your brand. What Makes it So Great? When putting … Continue reading Quality Content →

This blog post will be going over Chapter 3 and 4 from the textbook. In Chapter 3, the textbook talked about Social Media Audit.  The key part in learning about Audits is understanding POEM. POEM stands for Paid, Owned, Earned Media. Paid stands for media in any social media activity in which a company pays. … Continue reading Audits and Metrics →

Adelyn Biedenbach, Director of Digital Media for the Florida Panthers, discussed the importance of and how to build a social media schedule. Due to the 24/7/365 news cycle, there is always news to be shared and your social media content development is a part of "feeding the content beast." The first step to "feeding the … Continue reading Social Media Planning →

Content is the heart and soul of social media and is very important. Whether it’s pictures of cute baby goats or an informative post agriculture, people want to see and hear about things that interest them.  Instead of staying silent you need to say something! A post will usually have text, images, or a hashtag, … Continue reading Content is key! →

Imagine being a content creator for a social media website and you have a creative post in mind that you've worked very hard for. You later see that your post got an abnormal amount of reactions or shares. However, is the received media a positive reflection of the brand? Did the post reach the intended … Continue reading Think first.. →

When I think of social media marketing, it's easy for me to image the type of planning and behind the scenes work that it takes. But I also can see the front end side of things - which can sometimes be very overbearing. Im not sure if any of my readers are on the 'MLM' … Continue reading Be strong coffee, be strong. →

Social Media isn’t meant to replace traditional advertising. Instead, it can be used to complement and enhance traditional advertising.  One of the great things about social media is that it can encourage interactions.  When running a campaign, you need to focus on your objectives. What are you trying accomplish? One tool you can use is … Continue reading Planing ahead gets you ahead →