Customer Service is important, especially on social media

With all the technological advances we had over the past decade, I think it is pretty safe to say that customer service on social media is definitely important. I mean, it is "Social" media after all, so why not take the opportunity to address your customers? However, I do understand that social media is a … Continue reading Customer Service is important, especially on social media

Chapters 11 and 12

Chapters Eleven and Twelve:            Chapter Eleven Discusses New Product Development and Launches on Social Media. In chapter eleven it teaches us to apply social media principles considerations of product/service develop, design, and launching, Understanding the concept of network externalities and how they influence demand for products/services, Learning how and when social media can be … Continue reading Chapters 11 and 12

Researching and launching new products with social media

What is going to be the next product that everyone is going to want to have? It is hard to predict the future, but many companies try to do at least some research to find and develop products that consumers will want or need to have. Big businesses have large research and development budgets. What … Continue reading Researching and launching new products with social media