To Reply or not Reply?

Image from statistics linked below. Customer service through social media channels is and has been on the rise for a while. Statistics say 90% social media users use social media to communicate with brands. Weather a business likes it or not social media is no longer a channel that is for posting what you are … Continue reading To Reply or not Reply?

Products with Media in Mind

Social media is arguable one of the best way for a business to get information about there products. They can search through customers profiles that like and comment on their posts to gain feedback. This feedback can then be used to make changes to objectives and direct new changes to the way they are marketing. … Continue reading Products with Media in Mind

Customer Service is important, especially on social media

With all the technological advances we had over the past decade, I think it is pretty safe to say that customer service on social media is definitely important. I mean, it is "Social" media after all, so why not take the opportunity to address your customers? However, I do understand that social media is a … Continue reading Customer Service is important, especially on social media

Chapters 11 and 12

Chapters Eleven and Twelve:            Chapter Eleven Discusses New Product Development and Launches on Social Media. In chapter eleven it teaches us to apply social media principles considerations of product/service develop, design, and launching, Understanding the concept of network externalities and how they influence demand for products/services, Learning how and when social media can be … Continue reading Chapters 11 and 12

Researching and launching new products with social media

What is going to be the next product that everyone is going to want to have? It is hard to predict the future, but many companies try to do at least some research to find and develop products that consumers will want or need to have. Big businesses have large research and development budgets. What … Continue reading Researching and launching new products with social media