Chapter 7 and 8 discusses what content marketing is and using paid social media and today I will be discussing the strategies brands and you can implement to boost the effectiveness of your advertisement, the risks involved and the potential downsides. Content marketing is one of the most effective tools used by marketers these days … Continue reading Chapter 7 and 8 →

Chapters 7 and 8 were the topics for this week discussing content marketing and using paid media. These chapters will help further our knowledge in understanding marketing for social media. Chapter 7 talked about designing content for social media. We learn how to catch the consumers attention and post things that consumers will enjoy and … Continue reading Content and Advertising →

Social media marketing is now at the top of the list of ways you could market to consumers. There are many reasons why a brand will chose to spend most of their time and resources on this one marketing strategy. Even though there are many good reasons to use social media to get your message … Continue reading Paying More Attention to What Brands are Posting! →

Chapters 7 and 8 discusses content marketing and how to develop an effective social media content strategy. Along with that it describes ways to make them more efficient and how it really benefits the marketers. I plan to go through these chapters and put into better words what is going on in them. So content … Continue reading Content Marketing Explained →

Creating a Content Strategy for Social Media When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your social media audit, and then use network-specific tools such as Facebook’s Audience Insights and Twitter Analytics to identify your audience demographics … Continue reading A Brief Overview of Content Marketing and Social Advertising Fundamentals for Social Media →

In today's blog will be looking at the key points of chapter 7 & 8. We will get a view of how social media communications works and the process to get to the consumer's hands. The marketing team needs to find ways to be able to interact with there audience. Chapter 8 goes into how … Continue reading Untitled 4 →

Social media is an opportunity to attract customers. When a post is made on a social media platform, a business has a chance to reach out to new customers, recent customers and old customers. The idea is to create a conversion. Not every click will lead to a conversion. A click will hopefully be a … Continue reading Refreshing Content and Rotating Ads →

In chapter seven and eight we discuss designing content for social media communications and using paid social media and advertising on different platforms. Chapter seven discusses advertising on social media platforms and the benefits. It also discusses the disadvantages of social media. Then it goes on to discuss key decisions for planning and integrating social … Continue reading Chapters 7 and 8 →

Today in this post I will be talking about some key points and interesting facts that I read and learned from chapters 7 and 8 of the textbook. The book starts out by discussing content marketing and what it is. Content marketing is a form of non-traditional marketing communications where a brand produces or designs … Continue reading Blog post 4 chapters 7 and 8 →