Before taking this course, I viewed social media as mostly fun and entertaining, assuming brands posted content just for attention. After reading chapters 1 through 6 of the Stukent textbook, I realized there is a strategic, data-driven purpose behind their actions at every step. These chapters shifted my perspective on the intent behind business content. … Continue reading “I Thought Social Media Was Just For Fun… Then Stukent Proved Me Wrong” →

Understanding Google’s search results is one of the most effective ways to see how digital marketing really works. Every SERP is a look into what people want, how brands compete for attention, and which messages are believed to be most useful. In this post, I will analyze five search topics and break down what the … Continue reading My Top 5 Google Searches →

Blog Post - What Social Media Means to Me Lyric Backmann-Einhorn What social media means to me is more than just 15-second videos and short, meaningless slideshows, although I love that part of social media too. Many people go on social media just to doomscroll and stalk their friends, but it can be useful for … Continue reading Social Media and Myself →

When I first created my Snapchat, Instagram, and Facebook accounts I never once thought social media apps would become a part of my professional story. Years ago, when I was about 14, Instagram and Facebook were all about fun but as life went on, Digital Marketing had a huge take off. Over time, I realized … Continue reading More Than Likes: How Social Media Shapes Professional Identities →

More Than a Scroll: How Social Media Shapes My Life and Work “Social media is not just an activity; it is an investment of valuable time and resources.” — Sean Gardner Social media used to be background noise in my day, something I checked between classes or shifts. But as I’ve grown into leadership roles … Continue reading Beyond the Feed… →

It’s a late weeknight after a long day of coursework and assignments in the morning, and my usual, bleak day at work. The household is long asleep; the sound of anything more than a purposeful footstep would probably trigger a barrage of angry messages on my phone. My fingers are still raw from the hot … Continue reading Business Hours: Always →

When I first started using social media, circa 2006, I was one of those people (please forgive me) who posted way too much about things that really didn't matter. I can't imagine that too many people were actually fascinated by the fact that I was going to work from 5pm to 10pm that night, or … Continue reading Inspiration: How Social Media Reintroduced Me to the Passions I Forgot I Had →

I have chosen to talk about how social media is important in my life and my work life. Social media is all around us. I use it eveyrday whether it is TikTok, Instagram, Facebook, or Snapchat. In my personal life, I use social media to keep up with my friends and family and what is … Continue reading The Importance of Social Media. →

Introduction Social media is now apart of the majority of people's lives. It has grown to a point where everyone has it and it is seen everywhere. Social media is not just a form of media it is the form of media for the modern era. Generation Z and above are all digital natives which … Continue reading Blog Post 1#: The personal importance of social media. →