When people talk about social media, they usually focus on how it lets you share your life, photos, updates, opinions. And yeah, that’s part of it. But for me, social media has been way more than that. It’s been my classroom, my networking hub, and honestly, the reason I’ve been able to start building something … Continue reading More than likes: How social media is helping me launch my AI marketing journey →

"Social media has become a powerful tool for social change by giving voices to those who were previously unheard and bringing awareness to important causes," states Michelle Charello in the book Essentials of Social Media Marketing. In our current period of time, social media is essential for successful people and businesses. In this post, I … Continue reading Succeeding In Social Media Marketing →

Social media has become one of the most important tools in my life, both personally and professionally. As the social media manager for a gaming organization, I've learned how much being online can affect people. I've also realized how important it has become in our lives. It is also a very powerful tool when it … Continue reading Why is Social Media so Important to me Personally and Professionally →

Can you remember the last day you went without checking your phone? Even if you open to text someone, check the weather, or watch your local news. For me, social media and my phone have affected me every day of my life since fifth grade. Starting with Musical.ly to TikTok, from Vine to Instagram. From … Continue reading The importance of social media to me, personally and professionally. →

Social media means a lot to me personally because it keeps me up to date on all the different trends that's going around, it also is a very nice way to show off all my achievements and announcements to family and friends that don't live close. I love how I can express myself as me … Continue reading Social Media Marketing Blog #1 →

Having a bulletproof social media crisis response crisis plan is critical when even the most tiny misstep can go viral and tarnish a brand’s reputation.  But what happens when the crisis begins offline and spreads via social media?  And what happens when it comes to pass that your brand is now primarily known for the … Continue reading Going Viral for the Wrong Reason – Social Media Crisis Response →

We’ve all seen it: someone tweets about a bad experience with a brand, and the company either responds perfectly or completely ignores the user. In today’s digital world, customer service on social media isn't just polite; it’s a crucial part of the strategy. It can make or break a brand's reputation. Social media has changed … Continue reading “@YourBrand: Are You Even Listening?” — Customer Service That Clicks (or Crashes) on Social Media →

Introduction:             Influencer marketing on social media isn’t a new form of marketing, it has been around for a long time. Influencers can persuade your decisions or how you feel about a product, brand, or service. In today’s world anyone can be an influencer and encourage their follower’s perspective to be a certain way about … Continue reading Influencers, Icons, Income: How Influencers Leverage Marketing on Social Media →

In today’s world, customer service isn’t just about phone calls or emails, it happens on social media. Whether it's Facebook, Instagram, or X, people expect brands to respond quickly when they have a problem. Customers don’t want to wait days to hear back. They want fast answers, clear solutions, and a real human touch. When … Continue reading Why Social Media Customer Service Matters →

I remember my first (and only) customer service job in a call center. I lasted a month. The headset and bright screens gave me migraines, the response scripts reminded me of robots, and the angry callers? Let's just say I learned quickly that people tend to not hold back when they only know you as … Continue reading The Complaint and Clapback Cycle: Why Social Media is the New Frontline of Customer Service →