On social media today, there could be millions of people viewing a social interaction at any given point. We have the opportunity to reach out to companies or brands in real time and seek an interaction through review or comments. But what will a company respond to? What benefit is granted from providing a response … Continue reading Feedback, good and bad. →

Today in marketing we have what is called word of mouth advertising. In my opinion, this is the most influential exposure a product can have. Whether the buzz is good or bad, people tend to listen to their peers. I feel that people are more susceptible to information directly from people "on their level" versus … Continue reading Great smoothies, but cheap cups. →

Imagine being a content creator for a social media website and you have a creative post in mind that you've worked very hard for. You later see that your post got an abnormal amount of reactions or shares. However, is the received media a positive reflection of the brand? Did the post reach the intended … Continue reading Think first.. →

In chapter 5 of our reading, the book covered counter-active calls to action. Often times a social media interaction lacks the factor of having a goal or benefit to either the consumers or the company involved. In the specific example from the book, The New York Police Department launched a social media campaign to spread … Continue reading Well, that backfired.. →

Howdy all, For our reading assignment of the past week, there was a passage or two that explained POEM. Now we all know what poems are, whether it be clever little plays on words, or rhyming and rhythmic stanzas. But what is POEM, and how does it relate to social media marketing? So what does … Continue reading Roses are red, violets are blue… →