Planning: the Key to Social Media Marketing Success

            One main lesson I’ve learned through my studies of Social Media Marketing is that the success of any social media marketing campaign relies heavily on organization and planning. Creating a social media presence is extremely important in order for a modern company to thrive. But simply being present on social media isn’t enough. According … Continue reading Planning: the Key to Social Media Marketing Success

Going Social Increases ROI

By: Sarah Swanson Bergwin Source: clicksoftware.com In recent years, Social Media has taken over many aspects of our lives. It’s not surprising that customer service is no exception to this rule. Social media is rapidly replacing traditional forms of communication between consumers and companies, such as telephone calls and email correspondence. In fact, experts estimate … Continue reading Going Social Increases ROI

How to Create a Facebook Video Ad that will Grab Consumers’ Attention

By: Sarah Swanson Bergwin Video advertisements are arguably the most effective strategy you can use when marketing your business on social media. Studies have shown that consumers who have viewed a video ad of a product are 85% more likely to purchase the product than those who haven’t.[1] Videos tend to stand out against the … Continue reading How to Create a Facebook Video Ad that will Grab Consumers’ Attention