Analyzing my social media experience – as a marketer and consumer

I’ll be honest; going into social media marketing I had no idea what the average lesson would look like. How were you supposed to make a project about things like how many likes a tweet gets or how many comments a brand gets on an Instagram post? Some of it I felt would just be … Continue reading Analyzing my social media experience – as a marketer and consumer

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The Accessibility and Necessity of Social Media Customer Service

Recently I noticed that one way to see how businesses interact with customers online, specifically through Twitter, is to click on the replies tap on the business profile. I was curious about how Chipotle specifically reacted to social media complaints, as the business has had plenty of negative word of mouth in my personal life. … Continue reading The Accessibility and Necessity of Social Media Customer Service