Social Media Campaigns & the Consumer Voice: A Reflection of Chapters 9-12

From going viral to listening to customer feedback, chapters 9-12 in the Stukent online textbook discuss the several variables to consider when operating social media advertising campaigns and listening to what consumers have to say. For this week's blog post, I decided to summarize the key concepts the above mentioned chapters discussed, and what those … Continue reading Social Media Campaigns & the Consumer Voice: A Reflection of Chapters 9-12

Expert Session Reflection: Social Media Planning

When it comes to social media planning and content creation, you need to be prepared for anything. Adelyn Biedenbach, Director of Digital Media, Florida Panthers As someone who likes to plan events and fill in my calendar, the topic of social media planning (or scheduling) intrigued me from the very first time it was brought … Continue reading Expert Session Reflection: Social Media Planning