The End

Over the course of this class, I’ve learned so much about the world of social media marketing, and yet I know I’ve barely scratched the surface. In our increasingly digital age, social media is truly the future of marketing, and it’s obvious that businesses who fail to take notice of this fact are gradually left … Continue reading The End

To Respond or Not to Respond: Interacting with Customers Through Social Media

Ah, social media. Social media has that unique quality of somehow being both a blessing and a curse. I’m sure you all know what I mean. Sometimes, social media empowers us and makes us feel popular or well-liked. Ever shared a post that got tons of likes and made you feel really good about yourself? … Continue reading To Respond or Not to Respond: Interacting with Customers Through Social Media

Why Good Customer Service Matters (And How to Achieve It)

The digital era in which we live is revolutionizing almost every area of life. From the way we shop, to the way we communicate, to the way we watch television, to the way we date even, our fondness for our mobile devices and our unlimited access to the World Wide Web is transforming our very … Continue reading Why Good Customer Service Matters (And How to Achieve It)