In the age of Social Media, we are more connected than ever before. This connectivity extends beyond just friends and family but includes businesses and corporations. Naturally, with this connectivity comes an opportunity to provide customer service across social media, and I think it’s a great idea to do so. … Continue reading 5 Tips for Proving Customer Service on Social Media →

           After nearly 20 years of social media use, I thought I finally figured out the secret sauce: The higher your count, the more successful your account was. Friends, followers, subscribers, likes, whatever the network called it, the higher it was the better off you were.  I knew this wasn’t the full picture, but I … Continue reading After 20 years of Social Media Use →

Photo from Tracy Le Blanc courtesy of Pexels. Social media means a lot of things to a lot of different people.  To the young student, it might be a way to stay in touch with their team and to find out where the party is on Friday.  To the young professional, it might be a … Continue reading Now is the Time for Small Businesses to Start Leveraging Social Media Marketing →