Why Aren’t You Listening?!

Today’s post is a reflection upon Tori McClellan’s expert session (Social Listening - Tori McClellan) from Michelle Charello's "Essentials of Social Media Marketing," and why (as a social media manager) I believe that it’s important for your organization to include social listening in your social media strategy. As the only social media "guru" at the … Continue reading Why Aren’t You Listening?!

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Top 3 Best Practices to Take Your Brand to the Next Level on Social Media

By Dee Beck There are many important lessons I’ve learned along the way from being a social media manager and as I reflect on what I’ve learned, there are three important concepts to know when it comes to leveraging social media’s best practices. As a social media manager at O’Connor Connective (OCC), on average, I … Continue reading Top 3 Best Practices to Take Your Brand to the Next Level on Social Media