8 Weeks and A Boat Load of Valuable Knowledge

Its incredible how much you can learn throughout a single eight-week session. It’s all about the choices you make in class. If you take an interest in what’s being taught and take advantage of your student resources, you will end the course by attaining a boat load of valuable knowledge. If you don’t care about the class and take no interest in the content being shared, you won’t learn a thing. I’m paying out of pocket for my education, and there isn’t a dull moment where I find the class to be completely useless (unless its unrelated general education courses). I am very grateful to have expanded my knowledge of social media marketing and will definitely apply my new findings in the near future.

As a young student, I grew up during the time that society adapted social media and it became more popular each and every year. However, a couple years ago I stepped back and shortened my activity on several networking platforms. Although I’ve only been involved on Facebook, Instagram, YouTube, and Snapchat, there’s such a wide variety of social media sites that I’ve been curious to know more about and get involved with.

Social media has been a growing part of our community for decades. It allows for more opportunity and connectivity. The fast-paced flow of information that social media has brought to the world has helped establish several types of virtual togetherness and communication possibilities, both locally and globally. In today’s society, the use of social media has become an essential tool that individuals take part in each and every day. While social media is typically used for social interaction and access to news and information, constant innovations and evolution through advances in technology cause it to evolve every single day. It’s even become a tool that businesses and entrepreneurs, like myself, can use for decision making and targeting audiences to achieve specific social media strategy goals (such as raising awareness, driving more traffic to their website, and generating more conversions).

“Social media has been a growing part of our community for decades. It allows for more opportunity and connectivity. The fast-paced flow of information that social media has brought to the world has helped establish several types of virtual togetherness and communication possibilities, both locally and globally.”

Nathan Leonardson

Running A Facebook Business Page

I currently run the Facebook business page for Sturgeon Bay Dairy Queen. Without this class, I would’ve never realized how much there is to consider when setting and achieving goals. The final project gave me an opportunity and incentive to come up with a social media strategy plan that I’ll be able to use in evolving and expanding our social media page. Although we have a fairly large following, our low levels of activity may have caused our audience to forget that we’re still active on Facebook. I now understand that in order to increase overall engagement, we need to adjust our posting frequency by posting 4 times a week rather than once or twice a month. I plan on presenting my research paper to my GM and boss to get their feedback so we can initiate the proposal. If you would like to visit our Facebook page, feel free to use the following link: https://www.facebook.com/doorcountyDQ/. While you’re there, you might as well click that like button!

Throughout my social media marketing course, I’ve learned a lot about generating value on social media. Whether it be by attracting new customers, making existing customers more satisfied or loyal, or saving costs of serving customers, there’s so much potential to run business profiles on social media.

Make Sure Your Objectives Are SMART

While I considered several social media goals for Sturgeon Bay Dairy Queen, I was very thankful to find out about SMART goals (proposed by Peter Drucker in his “management by objective” concept). If you’d like a friendly reminder about the acronym and a more detailed explanation of what they mean, feel free to review the following concept in Chapter 5 on Stukent: https://edify.stukent.com/app/publication/.

My Freelance Filmmaking Business

As I’m also going to school for Video Production, I would like to expand my freelance business by creating a website and business profiles on social media sites. I’m currently in a few groups that allow me to communicate with other freelancers to collaborate, pose questions, and bounce around content suggestions. I’m realizing how important it is to make connections online. Networking platforms can create a valuable space for interacting with clients and gaining new customers. I’ve already reached a few new clients through posting on my personal Facebook page, and I’ve been able to plan future video shoots via Messenger. I would also like to create an Instagram account to showcase my content and find more opportunities.

Conclusion

In conclusion, its truly astonishing how much you can learn throughout a single eight-week course. It’s all about the choices you make in class and the effort you put in. If you take an interest in what’s being taught and take advantage of your student resources, you will end the course by attaining a boat load of valuable knowledge that is unforgettable. My time in this social media marketing class has been an amazing experience, and I’m definitely prepared to use what I learned to better my future in every way possible. How do you plan to use social media marketing to your advantage? How will you apply it to your future?

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One thought on “8 Weeks and A Boat Load of Valuable Knowledge

  1. Your statement about finding out how valuable this class truly is and being able to use those in your daily life now is really a gift and something I will cherish while I am going through the rest of my degree.

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