Social media marketing: It’s just posting on Instagram, right? Wrong. Prior to this class, that is exactly what I thought; just post about your business on social media and people will love it! If only it was that simple. Little did I know what goes into creating content and advertising on social media. Your chances of people seeing your posts AND deciding to spend money on your product or service is very low without well thought out marketing strategies.
Social media marketing is becoming crucial among businesses, as the popularity of social media has increased significantly in recent years and will continue to grow. According to a survey by Sprout Social, 43% of consumers increased their social media use to discover new products in the last year (Cover, 2021). With social media usage on the rise, businesses need to take advantage of the endless opportunities a social media presence will provide. The success of any business is largely dependent on whether or not they utilize social media efficiently or not.
For me personally, my dream is to own my own health coaching business. Although this social media marketing class didn’t directly correlate to health coaching, it was extremely useful and will ultimately help me in my future business goals. With the knowledge of creating a strategic marketing plan via social media, I will have a leg up from competitors who may not have this knowledge.
The most valuable information I took from this class was from chapter 5: strategic use of social media and strategy planning. People often post content without thinking about what the viewers will take from it. To avoid this, businesses need to adopt a value-driving perspective. As stated in chapter 5 of the course book, “What is value-driving perspective? Quite simply, it involves asking yourself, for any given objective, whether, it achieved, it would contribute something positive and valuable to the brand” (Stephen & Bart, 2019).
As a health coach using social media to promote my business, I need to ensure that my posts provide value to my brand. I can do this by sharing useful information, telling stories to relate to potential clients, or by giving recommendations. I want people to take something from my content, whether that be knowledge, a feeling of trust, or interest in my services. When people find my content valuable, they will be more likely to spend money within my business.
As an active social media user myself, I follow tons of health, wellness and fitness accounts, similar to the type of account I am hoping to run in the future. Prior to this class, I followed them just because I enjoyed their content. While this is still true, I now view them a bit differently. I now pay close attention to what they are posting and how their followers are responding to it. I notice what types of posts do well and which posts their followers do not seem to care to see. Being aware of these things will benefit me in my future career; I know what to avoid and what to take advantage of.
Overall, this class was a tremendous eye opener for me. I knew that social media was a great place to promote your business, but I was clueless has too how complex it truly is. It is now evident to me which brands have a good social media team and which do not. I am confident in the success of my future business because I know how to use social media to my advantage, which is something that other health coaching businesses may not know.
I am thankful for the knowledge I have gained from this class and I am excited to put it to use!
Cover, L. (2021, August 18). 7 statistics that prove the importance of social media marketing in business. Sprout Social. Retrieved March 10, 2022, from https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/
Stephen, A. T., & Bart, Y. (2019). Edify . Stukent. Edify Publishing. Retrieved 2022, from https://edify.stukent.com/app/publication/a3db7c8a-136c-4066-9e25-ef7d4f839a22/715faec8-c42c-4a33-9d23-b7ddeb606192/cb439493-d0da-40c0-9094-2e2f84ed93eb/e0c390a1-d31d-4fe5-b717-faf93b8bb49b/view.