When I first heard of the social media marketing course, my first thought was it would just go over the basic information of social media posting information or even just create a LinkedIn profile. I would have never imagined how much detail can go into someone’s social media. A great take-away personally for me, was the ‘SMART’ criteria which manages your social media objective. The term stands for: significant, measurable, actionable, realistic and time based. The term helped me understand more clearly how to achieve an approachable professional brand
. Most of you heard the term, “Watch what you put on social media, it’s there forever.” That is how I first imagined when learning about branding your social media. We are in a new social media age, and it is going to be advancing as time goes on. You should be displaying your social media in a more strategic way to shed light on your image, values, mission, and vision. Think of your social media as a professional resume. It will show potential employers, clients, or customers you are professional on and off the clock. ‘Bragging’ is completely fine to do to your personal social media brand, share your achievements to stand out to potential employers or clients!
MARIE ENNIS-O’CONNOR, Social Media Consultant. Keynote Speaker. Digital Storyteller.
“Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress”.
I have trouble setting goals sometimes, as I am a procrastinator. After reading more in depth on ‘SMART’ goals I am now determined to change my social media brand to fit into my future career it sounds hassle free compared to guessing on social media branding. Being specific in detail while writing down your goals makes it clearer to see the achievement you desire. To measure your social media followers/likes, it will make goals easier to reach. Having a goal that is attainable and realistic to achieve is critical to further goals. Making sure posts are relevant to your personal brand and nothing too off topic. Having a timeline will ensure you are meeting your goals and not backing down. When having ‘SMART’ goals help align your social media activity, it has assurance to social media marketing accomplishment. I have now personally set social media goals and am planning to go back to my written goals consistently to ensure I am on the successful track of social media branding success.
“Your personal brand is what other people say about you when you leave the room. It’s your professional reputation.”Dorie Clark
Going forward on social media after this course, I will now think of the importance of each post on social media to help build my professional social media brand. For me, it is important for my profile to remain professional. When I go into my career field of event management, I want my name and brand to have a clean image since I will be having clients searching for my professional brand. I am planning to change my social media brand to fit a more suitable way to attract clients or even potential employers! I am thankful for my first incisal thoughts of this course being very wrong. I will take away many of these lessons and put them into my following personal social media brand.