What’s Your Reason?

Social Media. Two words that have become part of daily life for almost every person on the planet. Starting with how you wake up. Do alarm clocks even exist any more? I use my cell phone as my alarm, how about you? Our daily news is also right in the palm of our hands. It is rare that the TV is on at our house for the morning news. Weather? Yup, there’s an app for that! 

And this is just in the first hour of the day! According to statista.com, internet users worldwide spend an average of 145 minutes on some sort of social media per day. What are we doing with that 145 minutes? Are we mindlessly scrolling, or are we using social media with a purpose. For me, there is only one reason I am attracted to social media – personal connection. 

As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to 145 minutes per day, up from 142 minutes in the previous year.

statista.com

To be honest, I wasn’t all that excited about social media until about four years ago when my job required me to become the social media leader. At that time, the only social media I had even a little clue about was Facebook, and that was just so I could post a picture of my kids so my Aunt in New Mexico could see it. But that is the point of social media right? To share things we love with those we love? As I dove deeper into the social media abyss, I started to learn there is so much more behind the scenes. Things like algorithms, scheduling, click rates, likes, engagement, it all started to sound and feel less personal. I decided my goal as the Social Media Communications Lead for my organization was going to remain the same as it was in my personal life. Every post or piece of content needed to be personal, not just for me, but for the people scrolling through it. If someone is going to spend 145 minutes on social media, I wanted to be in their feed and and make those minutes worthwhile.

I had to take a crash course to become social media savvy. My best friends became several social media experts like @garyvee, a cross between social media guru and motivational speaker (by motivation I mean lots of swearing). For actual post ideas including captions and graphics, @socialmediatoday is my go to and @msrachelhollis who went from dreamer like me to exploding across all platforms. How did they do it? They stayed consistent, intentional and personal

The personal perspective comes pretty easy right? You have FaceBook on your phone, something amazing happens or you snap the perfect picture and you automatically post it. Of course, with a caption that is in your own word style and cute emojis 😍🕺👍. With each post, whether we are conscious about it or not, we want people to know what is important to us and in our lives. We want our followers to celebrate our wins and support our losses. We want to feel heard and connected.

Why should that be any different when it comes to posting for your organization or your personal business? Share what matters to you, in your voice and in your style. Even if it seems random like a picture of your dog (that’s my dog Bruin).

People want to know who you are so they can trust what you do. Using social media for my business or on behalf of an organization means keeping it personal. It’s about building trust in the service or product you have to offer. You are in business because you believe in you purpose an how it positively impacts others. All you have to do is share it. Instagram alone has 1.074 billion users – that’s a lot of people to share with!

Consistency in your social media is important too. I don’t want to be that “friend” who only talks to you when I need something – a lot of social media feels like that. If you are only posting when and where something is, like an event, or a product you are selling, it can feel like you are only looking to take something. Instead, also post about why the event is important, who is impacted by it. Offer something free, whether it is advice, counsel, encouraging quotes, tips they can download, anything to show that you care about them, not just their purchase. Find ways to post often and with variety.

Whatever it is you are using social media for, whether it’s strictly personal or for some sort of business, don’t lose sight of why you started using it in the first place. What do you want people to know about you or your business? Make that clear through your pictures, captions and how often you post. Social Media is a tool to help you stay connected with your friends, families and groups with similar interests. It’s how you show people what you are all about and and what you want to be known for. Keep it personal.

“People want to know who you are so they can trust what you do.”

References

Mohsin, Maryam. “10 Instagram Statistics You Need to Know in 2021 [NEW DATA].” Oberlo, Oberlo, 1 Sept. 2021, http://www.oberlo.com/blog/instagram-stats-every-marketer-should-know.

Published by Statista Research Department, and Jun 30. “Daily Social Media Usage Worldwide.” Statista, 30 June 2021, http://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/.

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4 thoughts on “What’s Your Reason?

  1. This was a great read again. The way that it was your job who got you to start really using social media and then the way that you are using it as apart of your personal life now really shows how transversal social media really can be.

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  2. I loved reading about your story and seeing your dog! Your personal connection really brought the whole article to life and more understandable. You included a lot of great points as well like gaining trust from customers, almost like a friendship and staying consistent with that type of behavior. Great job!

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  3. “I don’t want to be that ‘friend’ who only talks to you when I need something – a lot of social media feels like that.”

    This was something that I always strove to balance, too. As a musician, I always cringed at seeing other musicians whose only posts seemed to be about their next concert. There’s almost a degree of “content marketing” to striking that right balance—sharing interesting content that has nothing to do with one’s projects. That sounds cynical in the contest of personal social media page, as if your friends are just your customers, but more so it’s about being the opposite of your line that I quoted above. Nice read!

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