That’s a wrap folks…

The past eight weeks have flown by, and in those past eight weeks, we have learned so much. Every idea that I thought I knew about social media marketing did not even come close to everything that I’ve learned the past two months. This course has been specifically helpful in so many ways. Not only has it provided me knowledge and perspective on both consumer and business social marketing strategies, but this has been a massive eye-opener for me professionally. Social media has played a considerable role in my current job. In my current role as a marketing specialist, I am the sole manager of all of our social media platforms. I am the one who creates content. I am the one who develops campaigns. I take care of all of it, and if that sounds like a headache, well, it is. But as much hard work social media has been, it has also basically been the spark of our digital marketing platform. Social media changed history for GLC, and I will get to that in a little bit. So let’s explore some of my key takeaways from this class.

Even the greatest marketing strategies fail if they are not implemented properly. The key to making a great social media marketing strategy for success is planning.

Social Media Marketing: Stephen | Bart

Chapter 6; Managing social media communications in planning cycles Here it explains why planning is so important and how to strategically plan the objectives or goals you have for the campaign and turn them into actionable tasks. In this chapter, they explain the eight stages of a successful plan.

Planning Process: Steps involved in the planning process

Understanding this plan is crucial. Before I even start a campaign, this plan needs to be in place. I need to know, but my budget is I need to know what my objectives are. I need to know who my key partners and what platforms are.

In the expert session on Social Media Planning by Adelyn Biedenbach, she brings up critical topics about how managing social media is a never-ending job­­. She provided steps to take to achieve this process. One is understanding your organization. This is a crucial stage because understanding the ins and outs in the everyday conversations from all departments is essential to understanding your company. Since I’ve heard this, I have now begun setting up bi-weekly meetings with each department so I can do just that. This has helped me tremendously with developing content and discovering new campaigns.

Social and digital media, you’re never really shut off.

Social Media Planning: Adelyn Biedenbach

In the expert session on Social Media Planning by Adelyn Biedenbach, she brings up critical topics about how managing social media is a never-ending job­­. She provided steps to take to achieve this process. One is understanding your organization. This is a crucial stage because understanding the ins and outs in the everyday conversations from all departments is essential to understanding your company. Since I’ve heard this, I have now begun setting up bi-weekly meetings with each department so I can do just that. This has helped me tremendously with developing content and discovering new campaigns.

Another important step is understanding the companies KPI’s or goals for that quarter or year. Because of these weekly and biweekly meetings, I have a great understanding of what each department has in terms of goals, and I’m able to adjust and set my own goals accordingly. For example, if we’re looking to push a product and drive more sales, I understand that this will affect the timing and the longevity of specific campaigns. So, it has been a very critical lesson that I’ve taken from this class. Another tool that I have learned from this session was she mentioned “stars” these are key content topics that will be in your regular content schedule. This was something that I began doing this past week for our social media. This has been such a game-changer because I don’t have to waste time trying to develop new topics.

One of my biggest takeaways from the book and this session is the type of content and when and where to post. At my company, I’m in a unique position when it comes to Marketing. Our company serves multiple industries such as animal nutrition, soil health, construction, glass, and paper industries. All of these industries have different audiences and different groups, so they required additional content. Doing some research was important for me to know which groups I should be reaching out to and what time of the day I should post. It might sound crazy, but some of our customers are farmers, and they tend to be on Facebook pretty early in the morning and later on in the afternoon. So, I’ve learned that their content is on a different schedule than the other industries.

Farmers love Facebook

Because I am solo in these social media efforts, these topics have helped me tremendously. I’ve been able to set a good plan in place. I have been able to utilize all of our resources, and I’ve met most of our yearly goals. Honestly, this class has changed how I approach social media when it comes to developing campaigns. I’ve become more strategized and organized. Since we implemented social media, our company has hit record sales during our soil health campaign. The last eight weeks have flown by, but they have changed the outcome of my current position and my future career.

4 thoughts on “That’s a wrap folks…

  1. You hooked me at the title! Also, I found it interesting when you said that one of your biggest take away is what content gets posted when and where kind of thing. I agree. I never even realized that was important before this class. I genuinely thought you just had to be on all platforms to get big but I was so wrong. Good job on your blog. I would read more.

    Like

  2. I was also very intrigued when learning about what kinds of posts do better on different social media platforms. That knowledge was the main reason I wanted to take this class. I think it is amazing that you have successfully implemented what you are learning to your job, and being able to see how it starts transforming it already.

    Like

  3. I am in a similar circumstance of having a marketing internship while taking this course, and it has been so amazing with the subtle ways in which I have been able to actively apply all our teachings. In certain portions of our chapters I have more of the “why” explained to me as it relates to the internship tasks that I have been doing for months.

    Like

  4. I think that it is really cool that you currently have a job in marketing, I can only imagine the things you’ve learned here that will help, and from your blog it seems as if you’ve already started implementing some of those things. Reading through others posts, I think we all agree how important planning and organizing truly is. How do you feel about the upkeep of your marketing? Has it been easy to keep up on? I am curious from someone who is already in marketing how you process and upkeep is after your campaign is launched.

    Like

Comments are closed.