Where Do We Go From Here?

It is hard to believe that these eight weeks are almost over. People always say that time flies by, but that is certainly true here. Three discussion boards and now three blog posts about social media marketing is a lot and the fact that we were able to fit this in eight weeks is still taking some time to process. In my last two blog posts I focused on how social media marketing affected me but today is going to be different. I am going to be taking a look back at these last eight weeks and talk about what I am going to be taking away from this course.

One of the first big takeaways from this course for me is using social media marketing to advertise yourself. It sounds strange saying it because it should be obvious but I honestly never thought about using social media to get your name out there. I knew that in this day and age, you need connections to get anywhere. No one is going to hire on the spot just because you have a transcript from college showing good grades, they want to see that you can do the work. Using social media is a great way to show the work you have done in the field and will draw the attention of recruiters. I always viewed social media marketing as business promoting products however, so just this simple idea of promoting yourself on social media was a facepalm moment for me. Why didn’t I think of that?!

The next lesson I am taking away from this course is when planning a social media campaign, only use social media channels that will help your campaign. For example, throughout this course, I had previously mentioned my friend who started a YouTube channel (which I should put a link to here 🙂). When he started his channel I was helping him to try and grow his channel which involved using social media. Originally I was telling him, “you need to get on as many social media platforms as possible, to get your name out there”. After taking this course, I would have to take back that statement. While he might be able to reach out to more people, that does not mean that he would get more subscribers. I still plan on helping him grow his channel, but I have already told him to focus on Twitter and connect with other creators making similar videos.

“Build a culture around your YouTube channel.” – @owenvideo

I also spent a lot of time during this course looking at marketing on YouTube. When we were allowed to pick podcast topics for our discussion board posts, I would always look for lectures on YouTube. This is because I am planning to use YouTube more in my future not just as a place to watch content created by others, but to also promote my own work. For this, I learned a lot from watching the How to Start a Successful YouTube Channel: An Owen Video Interview () podcast episode. In this podcast, the guest on the show ,Owen Video, discusses what he calls the 4 P’s of YouTube Marketing. The four P’s are Programming, Production, Progress, Promote. While Programming and Production were easy for me to follow because they are similar to pre-production and production in video production, the other two P’s were new to me. For Promotion, Owen talks about your video link through your social media channels and those in your private circle. Something I knew about for sure but he also mentioned that it is important to have your friends and family watch the video to completion. This is because YouTube will penalize your video for a low watch time. The final P was progress which can be tracked using the YouTube Studio App to keep track of CTR (click through rate) and watch time which both have an effect on your channel being promoted and thus more views. This is also important to point out, using social media marketing tools so you can run an audit more thoroughly.

When I was going to school at the University of Wisconsin Whitewater, I had taken a similar social media marketing course. Much of the class was similar to this course but I think this course will stick with me. Most of what I remember from UWW was about Facebook, but times are always changing. Social media in particular is changing just as fast as technology, so even though this class has ended, our skills in social media will continue to evolve. I am excited to see where it all goes, how about you?

3 thoughts on “Where Do We Go From Here?

  1. I have been looking into the importance of creating a good portfolio for jobs. Some jobs only look for college requirements, while some base their decision on work you have done. I know it’s very important to show your best work and to show initiative to learn even more. I really enjoyed the post, and very curious as to how I can use the knowledge from class in real-world problems.

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  2. Using social media to advertise yourself was also a foreign idea to me! I barely ever used my social media until I learned about personal branding and how important it is in this class.

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  3. It’s kind of crazy to think about how impactful social media can be when it comes to getting hired. You’re right, companies are going to look further than a college transcript. How might they do that? Your social media presence. Social media is an excellent resource to take advantage of to build a personal brand.

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