Personal Branding – Why You Are Your Best Marketing Tool

In a digital world where everyone is given a platform to create a name for themselves, how will you stand out from the rest? What will you be known for?

Personal branding has become essential to any professional, influencer or any other person looking to not only share their own story, but to stand out from the millions who are already telling theirs. It is no different than marketing a company or product, but you are marketing yourself.

What Is Personal Branding?

According to Influencer Marketing Hub’s article, What Is Personal Branding An Influencer’s Guide, personal branding is defined as,

“…how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.”

Why Is Personal Branding Important?

Your personal brand is what sets you apart from everyone else. In the pre-digital age, professionals did this with business cards, today it is done via social media and or your own website. Most companies want to work with someone who has an online presence and take it into consideration when deciding who to work with. I found an interesting statistic that stated, “82% of customers trust a company when their senior management members are active on social media” (Flying V Group). Having a personal brand allows you to build trust with prospective clients and employers.

Another reason why personal branding is important is that it can lead to new opportunities for growth. There will always be people screening you, whether if it is recruiters seeing if you would be a great match to a position, or admissions after applying to your dream college, or even applying to an entry-level job. There is no way around not having some level of personal branding. Anyone can Google you nowadays, so you might as well put in that extra effort to work on perfecting your brand.

Personal Branding Tips

There are so many articles online that gave great advice about creating your own personal brand, but here are 3 that I found most helpful:

  1. Pick A Swim Lane

Make sure you pick a niche or two that you want to be known for. Being an “expert” on too many topics can make your “expertise” come off as diluted. In the article, 9 Useful Personal Branding Tips and Optimizations, branding expert Tamara McClearly describes picking a niche as picking a swim lane:

“What I mean by this is that when we try to be all things to all people, we dilute our message and our effort to establish ourselves as a thought leader. Look at your online posts, comments, and visual images. If you can’t quickly identify what your personal brand stands for in under one minute of scanning your online activity, then it’s time to think about what you want to be known for. Focus your storytelling and messaging around the one theme, passion or salient message that burns within you that you simply must share. If you were to be known for anything online, what would you want it to be? That’s your swim lane… practice, play, learn, grow, and share your insights for all of us to enjoy. The world needs unique, wonderful, special, YOU!”

Find something that you are passionate about and focus on that one thing.

2. Be Consistent!

It is extremely important when building a personal brand that all social media channels are consistent. In other words, make sure you are delivering the same quality content across all platforms. You can achieve this by creating a unique logo for yourself or creating a “brand style guide” that will keep your design and aesthetic choices consistent when creating content to be used across all your social media platforms. For example, you should pick a font and a color pallet that you will incorporate into your content and the overall design of your social media account in general. You want people to be able to identify your social media page as soon as it loads.

3. Create Meaningful Content

Creating content to just have content is almost as worse as not having any content at all. Quality is much more important than quality here. Yes, you can make a lot of videos or blog posts, but what is the point of putting in all that work for no one to see it or engage with it? Creating a social media strategy and having a budget is essential in avoiding this headache. Putting in that time and energy you would have used to create more useless content into promoting the content you already have will end in better results. A quote on Digital Marketing.org states:

If you’re willing to post something online, you have to be willing to spend ad dollars promoting it, and if you’re not willing to spend money on it, you shouldn’t waste your time posting it.”

3 thoughts on “Personal Branding – Why You Are Your Best Marketing Tool

  1. I llike how you keyed on creating meaningful content rather than just content. I think sometimes people get too caught up in “I gotta consistently post” that it just becomes repetitive, meaningless and more of a hassle. People want meaningful content, not just content. Overall I enjoyed your article and I think you talked about some important topics

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  2. I really enjoyed reading your blog. Personal branding is something that has opened my eyes for sure. Meaningful content is a big part of it, and being consistent!

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  3. Creating meaningful content is a really important part of personal branding. Being consistent is also important because whats the point of posting things if you don’t keep up with it? Good blog post I really enjoyed reading it.

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