Serve it, Social Media Style.

Where do I start? These past 8 weeks have been such an overload of information in a short period of time. It has made me realize there is so much more to social media and marketing that meets the eye.

Yesterday I received a surprise package in the mail. Surprise because I had already received my order. I double checked to make sure I didn’t order or get charged twice. I did not. I knew that the right thing to do was email HAUS Laboratories where my order had come from to let them know of this mistake.  In less than 2 hours I received an email back with a response, not only thanking me for my honesty but in turn to keep the extra merchandise. What I had ordered wasn’t that cheap, so I was honestly surprised. But let’s be real, the company is owned by Lady Gaga. I’m certain she can afford to gift me a little extra. My takeaway from this experience was the exceptional fast response and resolution. Not only does it make the company look good, but it gives them a great reputation and I definitely will be purchasing from them again. In turn I really wanted to share how awesome this brand is, so I shared to my Instagram story tagging and thanking them. Not only did they do something for me but in turn I did for them.  I planted a seed for Haus Labs. I allowed them to have earned media from me. Because of my Instagram post that I created it will demonstrate their exceptional service and further market them without any costs for their business. Not only my followers will notice this, but it may outreach even further. I was thinking about how great they are as a company. Presently, with more individuals investing energy on the web, social media has gotten one of the essential approaches to address client issues. Not exclusively would customers be able to connect with brands through answers and remarks on social channels, yet brands can react to inquiries quickly by means of messenger chats. I have noticed that they do a lot of social listening and comment on Instagram posts as well. Haus Laboratories is doing the damn social media marketing thing.

In one of my graphic design classes this past semester we were to establish personal branding for ourselves. We made a logo, book, color scheme, and put together an online portfolio. For some time, I’ve been sharing my work on my Instagram page, but I’ve always wanted to incorporate what I do for my design work into some sort of business. The tools I have learned in this class will help me. I recently switched to a business profile and changed my username to link with my profile. The business profile gives you insights and details about your posts. I never understood how to analyze a social media page until now. It gives me insight and how I can possibly improve what I post.

“Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness”

Krystal Wu, Social Media Community Manager, HubSpot

Even though it’s more of a personal channel, I am able to grow my brand if I want by following the tactics I have learned from this class. If I plan out what and when I post and stay consistent, I, in turn, could grow my following and have the right person see me one day. It may not be everyone’s ultimate goal but for me personally it is. It is wonderful just how many connections you can make on social media. Sharing incredible posts is basic, obviously, however it’s similarly essential to have an arrangement set up for when you’ll share, to get the greatest effect.  I am hoping that through my personal channel I can make it grow and receive potential job opportunities throughout it. You never know who may discover you. So as long as I have personal goals and tactics set up on my channel, I should be able to create this great brand for myself.

All in all, my I have learned so many great aspects from this class that I hope to bring into my future ahead. I definitely would suggest this class to anyone in a design or business field. This class is just a steppingstone. I would love to learn more about the benefits involved with social media marketing and explore more tactics and insights. For now, I’m in need of a good holiday break. I am hoping to gain inspiration from time off and that I can help enhance and build my social media presence with the knowledge I have gained in these short 8 weeks.